WWD.com/beauty-industry-news/retailing/direct-sellers-reinvent-channel-through-technology-5846120

retailing

April 5, 2012

Direct Sellers Reinvent Channel Through Technology

A number of players have replaced the doorbell with e-mail, and the glossy brochure with an iPad app.

By Molly Prior

retailing/news

Don’t let Avon Products Inc.’s troubles fool you.

The direct-selling business has evolved into a robust, technology-led distribution channel. A number of players — Mary...

Direct Sellers Reinvent Channel Through Technology

A number of players have replaced the doorbell with e-mail, and the glossy brochure with an iPad app.

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