Last Christmas in London, Joanne Crewes went undercover as part of Harrods’ beauty staff, selling more fine fragrances than any of her colleagues. “We see the consumer as boss,” said...
prestige
prestige
November 30, 2012
P&G Prestige: Building a Luxury Business on Consumer Insights
Skin care is key to prestige growth, and the men’s category is developing rapidly.
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