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prestige

November 30, 2012

P&G Prestige: Building a Luxury Business on Consumer Insights

Skin care is key to prestige growth, and the men’s category is developing rapidly.

By Cynthia Martens

prestige/news

Last Christmas in London, Joanne Crewes went undercover as part of Harrods’ beauty staff, selling more fine fragrances than any of her colleagues. “We see the consumer as boss,” said...

P&G Prestige: Building a Luxury Business on Consumer Insights

Skin care is key to prestige growth, and the men’s category is developing rapidly.

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