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November 30, 2012

Dolce & Gabbana Launching New Fragrance

Industry sources estimate The One Desire could generate as much as $150 million in global sales in its first year at retail.

By Cynthia Martens

prestige/news

MILAN — Procter & Gamble Co.’s Global Prestige division is launching a new Dolce & Gabbana women’s eau de parfum: The One Desire, fronted by Scarlett Johansson.

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Latest Articles from Beauty

Dolce & Gabbana Launching New Fragrance

Industry sources estimate The One Desire could generate as much as $150 million in global sales in its first year at retail.

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