Polo Reaches for a New Generation With Modern Reserve - Beauty Industry and Products News - WWD.com

Polo Reaches for a New Generation With Modern Reserve

Polo Reaches for a New Generation With Modern Reserve

by Michelle Edgar

Posted Friday October 10, 2008

From WWD Issue 10/10/2008

As the brand celebrates its 30th anniversary, Polo Ralph Lauren hopes its classic men’s fragrance will attract a new generation of users with Polo Modern Reserve, a scent designed to give an alternative...
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