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With the fragrance, Moss opted to highlight the glamorous side of vintage. The scent’s bottle, for instance, was inspired by her love of Art Deco design. Created by Lutz Herrmann, the flacon features concentric squares on its front, plus a rectangular cap. The heavy glass bottle’s smoky hue is a nod to a vintage ring belonging to Moss.
“The imagery is modern, but it’s vintage,” said Moss, referring to the scent’s advertising, which was shot by Mert Alas and Marcus Piggott. In the ads, Moss is pictured against a mirrored backdrop reminiscent of Vintage’s bottle design.
“Everything I’m wearing, apart from maybe the shoes, is vintage,” said Moss.
The fragrance’s juice, concocted by International Flavors & Fragrances perfumer Olivier Polge, is a fruity floriental. Its top notes include pink pepper, white freesia and mandarin. At its heart are heliotrope, jasmine and almond flower notes, while its base comprises notes of tonka bean, vanilla and skin musks.
The eau de toilette is available as 15-, 30- and 50-ml. sprays priced in Europe at 15.50 euros, 27 euros and 36 euros, respectively, or $23, $40 and $53 at current exchange. The lineup also comprises a shower gel, body lotion and body spray.