WWD.com/beauty-industry-news/people/jennifer-anistons-fragrance-launches-in-us-3458685
people
people

Jennifer Aniston on Scents, Babies and Tabloids

The actress' eponymous fragrance will have a three-month exclusive at Sephora before rolling out to additional prestige distribution.

Jennifer Aniston

Jennifer Aniston

Photo By Donato Sardella

Jennifer Aniston’s eponymous fragrance is making its U.S. debut today. What isn’t making a debut anytime in the near future: a baby, despite recent tabloid rumors to the contrary.

“I think I’ve adopted a baby every year for the last five years,” cracked the actress during an exclusive phone interview Wednesday, commenting on the latest “she’s having a baby” rumor. “Totally false.” As is the rumor that she’s doing a memoir. “Oh God, not yet!” she said. “I’m still trying to think of things to do.”

The trick to dealing with the random stuff people make up, she says, is “just turning your head and just going with it. Yes, that is a totally shameless plug!”

That would be for Aniston’s latest film, “Just Go With It,” which will be released on Feb. 11, her 42nd birthday. She stars with Adam Sandler in the film.

As well, she is currently in postproduction on two films — “Wanderlust,” in which she co-stars with Paul Rudd and Malin Akerman, and “Horrible Bosses,” with Jason Bateman and Colin Farrell. Although the actress is best known for her comedy chops, she warns that her character in “Horrible Bosses” is a complete departure: “I play this horrible, horrible person. It was a lot of fun.”

Speaking of fun, Aniston says she really got enthusiastic about the process of creating her own scent. “I’ve always loved to combine different scents to come up with my own unique thing,” she said. “One tradition I have with my friends is that when one of us gets married, we have a ton of fragrance oils and pretty bottles at the bachelorette party. Everyone puts a drop or two in a bottle for the bride and makes a wish, and the bride wears our creation on her wedding day.”

So, she said, when the opportunity arose to do her own scent with the Falic Group, she jumped at the chance.

Aniston calls the fragrance a personal library of scent memories. She worked with International Flavors & Fragrances to concoct the scent, which has top notes of citrus grove and rose water, a heart of blooming jasmine, wild violets and amazon lily, and a drydown of sensual musk, golden amber and sandalwood. Most of the notes, she said, are tied to memories — childhood days in Southern California provided the impetus for using jasmine, while wood fires at friends’ homes was the inspiration for the woody base notes.

Aniston said she also wants to do a men’s scent and a nighttime fragrance — but of the current trend of celebrities designing clothes, she quipped, “I love clothes, but I don’t know what to put on myself, let alone others. I have a lot of help getting dressed.”

Jennifer Aniston (the scent, that is) launched first in the U.K. last July, and will be launched in Sephora stores in the U.S. In the U.K., it is sold in Harrods, Boots and The Perfume Shop. Three sizes of the scent will be available here: 1 oz. for $39, 1.7 oz. for $55 and 2.9 oz. for $70.

The scent will have a three-month exclusive at Sephora before rolling out to additional prestige distribution, said Margarita Arriagada, senior vice president of merchandising for Sephora. It went live on sephora.com today, and will roll out to Sephora’s physical stores in late March.

Aniston will do a personal appearance for the scent at one of the retailer’s New York City stores this spring. The date and location have not yet been finalized, said Arriagada.

Mario Sorrenti photographed the print advertising campaign, which shows Aniston sitting on the beach, hair tousled.

And speaking of the hair, Aniston is quick to defuse rumors that she hated the Rachel cut, named for her “Friends” character and dreamed up by her longtime stylist and friend Chris McMillan. What she didn’t like, she insists, was how the hair took on a life of its own. “It was all anyone ever wanted to know about, all Chris ever got asked to do,” she said. “I liked it at the time, but I started to grow it out after about eight months. But it just wouldn’t die.”

Up next: directing. Aniston is working on a project with Lifetime called “Five for the Cure,” along with her producing partner Kristin Hahn, Paula Wagner, and Marta Kauffman. The project will consist of five short films linked by the common thread of current issues women deal with on their paths to surviving breast cancer. In addition to executive-producing, Aniston will direct one of the short films. “It sounds maudlin, but it’s actually light and inspiring,” she said. “We start in April.” The project is scheduled to air in October.