In one of the most unusual deals in the glitzy annals of celebrity licensing, Shawn “Jay-Z” Carter, Rihanna and Kanye West are entering into a relationship with Parlux Fragrances Inc. that...
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April 7, 2009
Parlux Inks Deal With Jay-Z, Rihanna and Kanye
Parlux has signed an agreement with Iconic Fragrances, LLC, a licensing company in which Shawn “Jay-Z” Carter is a principal.
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