WWD.com/beauty-industry-news/people/beauty-nation-beautycon-la-7854816
people
people

Beauty Nation: BeautyCon L.A.

Ericka Franklin tracks the hippest hair and makeup trends at BeautyCon L.A.

By
Beauty INC Beauty
Appeared In
Special Issue
Beauty Inc issue 09/05/2014

Beauty gurus and fans gathered at the L.A. Mart in late August for the third-annual BeautyCon Los Angeles summit, showcasing a slew of emerging trends. A large number of attendees turned out with brilliantly colored hair in shades of purple, blue and pink, and equally bold-colored lips. Texture and braids made a strong statement, while body jewelry found a spotlight among a coterie of girls donning nose rings or decorating their eyebrows with gemstones. Although most beauty mavens rocked just one trend at a time, others went the extra mile combining several looks together for maximum effect.