Burt’s Bees Makes Güd on Natural

The beauty company wants to capture a larger share of the natural personal care market, which is growing double digits.

By Andrea Nagel

organics/news

Burt’s Bees wants to capture a larger share of the natural care market.

In turn, the Clorox Co.-owned business is targeting a segment of the category more interested in fragrance and...

Burt’s Bees Makes Güd on Natural

The beauty company wants to capture a larger share of the natural personal care market, which is growing double digits.

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