Burt’s Bees wants to capture a larger share of the natural care market.
In turn, the Clorox Co.-owned business is targeting a segment of the category more interested in fragrance and...
organics
organics
September 23, 2011
Burt’s Bees Makes Güd on Natural
The beauty company wants to capture a larger share of the natural personal care market, which is growing double digits.
organics/news
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