Olive Extract to Replace Shark Liver Oil in Creams - Beauty Industry and Products News - WWD.com

Olive Extract to Replace Shark Liver Oil in Creams

Olive Extract to Replace Shark Liver Oil in Creams

by Ellen Groves

Posted Friday February 08, 2008

From WWD Issue 2008/02/08

Add a Comment Send to a friend Print
A-  A  A+ 
DOWNLOAD PDF
Share
RSS
PARIS — Cosmetics companies, including L'Oréal and Unilever, this year are phasing out the use of shark liver oil, also known as squalene or squalane, as an ingredient in their cosmetics products.

Oceana, a Washington-based marine conservation organization, said in a statement that Unilever plans to replace squalene with a plant-based substitute. Products with new formulations containing the squalene substitute are expected to hit shelves in April.

L'Oréal, meanwhile, decided to replace shark squalene in 2006. All of its skin care products contain a plant-based substitute, and the company plans to replace the shark oil used in some 12 remaining makeup formulas, including eight Shu Uemura lipsticks, by yearend, the firm said.

Squalene, which is used as an emollient in creams, lotions and glosses, is found in large quantities in the livers of deep-sea sharks, which are often caught for that reason and whose numbers are declining as a result, according to Oceana. The vegetable version can be obtained from olives, which — alongside the conservation benefit — come at a lower price, the organization said.

According to Oceana, other beauty firms, including Beiersdorf AG, Boots the Chemists, The Estée Lauder Cos.' La Mer brand, Groupe Clarins, Henkel, LVMH Moët Hennessy Louis Vuitton and Sisley, also have decided to stop using animal-based squalene or have never used it.

"Oceana is satisfied to see that some of the biggest names in the cosmetics industry are recognizing their corporate social responsibilities and choosing not to contribute to the extinction of these important animals," said Rebecca Greenberg, a marine scientist with Oceana and the shark campaign coordinator, in the statement.

In Europe and the U.S., demand for "olive squalene" has skyrocketed in the last few years, according to Sophim, a Peyruis, France-based cosmetics ingredients supplier, which is increasing its capacity to meet larger orders. Alexis Margnat, the company's managing director, warned that demand might exceed supply if all companies switch to the olive version.

That being said, he added that Sophim's shark squalene ingredient remains a big business in Asia.
Loading Comments, Please Wait:
Progress

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.

  • Back
  • WWD Home
  • Image Search
  • Close Slideshow
ADVERTISEMENT
Click to skip this ad
  • My Favorites
  • Images (0)
  • Articles (0)
minimize
    See More