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Cheryl Burke, Disney Villains, Kiss Products, nail, nail care, ambassador, marketing, Dancing with the Stars, Walgreens,

Kiss Products' Naughty and Nice Approach

Cheryl Burke and Disney Villains are two weapons that the brand is employing to battle any fear of nail fatigue.

CVS, CVS Pharmacy, Essence of Beauty, George Coleman, Fragrance, bath, body, scent, Cosmo International Fragrances, Mane, body mist, body lotion, shower gel

CVS Focusing on Fragrance

Come September, the retailer will beef up its home brand Essence of Beauty with a collection of bath and body products.

critical mass, mass, beauty, retailers, high tech, skin care, hair tools, Ulta Beauty, Janet Taake, HairMax, Clarisonic, Ultra Chi, Tria, NuFace, Rowenta, José Eber, beauty devices, CVS Pharmacy, Walgreens, Target, Wal-Mart, walmart, mass market, Olay Pro-X

Critical Mass: Beauty Gadgets on the Rise

A number of brands see high-tech skin devices and hair tools as the next big do-it-yourself category.

nenes secret, nene's secret, african american, ethnic, hair care, brian marks, nene marks

Nene's Secret Designed to Meet Ethnic Hair-Care Needs

Products designed either for straightened hair or natural curl simply aren’t enough anymore.

hair care, treatments, mass, mass retailers, three-step hair-care, regimen, bb cream, cc cream, unilever, pantene, l'oreal, nexxus, alterna, Olay

Technology Driving Mass Hair Care Sales

After years of flat growth, mass retailers are once again experiencing a sales bounce in the category as consumers embrace hair-care treatments.

Wendi Berger, Pour le Monde, symrise, purescents, Debra Bornstein

Critical Mass: A Fragrance for the Pure of Heart

Pregnancy spurred Wendi S. Berger to give birth to a collection of 100 percent natural fragrances she named Pour le Monde.

summit, beauty summit, wwd summit, gina boswell, unilever

Unilever's Gina Boswell Rewrites the Rules of Success

For companies that want to win in today’s competitive and volatile world, being number one is no longer enough.

Cristen Barker, nigel barker, beauty, line, collection, beauty equation, be cosmetics, color cosmetics

Nigel Barker to Launch Mass and Class Beauty Lines

Along with his makeup artist wife of 14 years, the photographer will launch two comprehensive beauty lines, Beauty Equation and BE Cosmetics.

Mark Crames, Demeter Fragrance Library, Wal-Mart, CVS Pharmacy, Walgreens, critical mass, mass market, mass consumers, eaux de toilette, Demeter, body mist, fragrance, Bath & Body Works, Calgon, Coty, body sprays,

Critical Mass: Lighter Scents Drive Fragrance Category

Ongoing declines in traditional eaux de toilette can be traced to consumer preferences for lighter mists, which also carry reduced price tags, said retailers.

dollar stores, beauty, family dollar, dollar general

Penny Press: Dollar Stores Upping Beauty Game

As dollar stores shed their dowdy image with more upscale brands, consumers and the competition have taken notice.

Elizabeth Arden, Caboodles, David Pina, critical mass, InStyle Products, Bumpbag, Tanee Company, Tanee Tanline corrector, BluSand, Pro Color Stain Barrier Wipes,

Critical Mass: New Products Look to Fill Gaps in Market

With shoppers trickling back to stores with more discretionary dollars, a slew of new and somewhat unconventional items are hitting the market.

teens, beauty assortment, teen beauty products, elf, e.l.f., joey shamah, carly rae jepsen, gud, burts bees, calgon, sarah hyland, jessie's girl,

Teens' Growing Influence on Mass Market Beauty

The demographic's love of social media is driving changes to the beauty assortment.

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