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e.l.f., e.l.f. cosmetics, elf cosmetics, subscription, beauty bundle, achelle dunaway, joey shamah

E.l.f. Cosmetics Launches Subscription Vehicle

The company first came up with the concept after seeing the demand in the marketplace for the sample boxes, but noticing most were small sizes.

R.E.I.G.N. Beauty Line to Launch Set

The current product line was introduced at the Miss America competition at Atlantic City earlier this month.

critical mass, shopping, beuaty, retailing, target, walgreens, you tube, tutorials, nail design, e.l.f., maybelline, lancome, l'oreal, cover girl, revlon, beauty mark, app, beauty apps, beauty blogs,,

Critical Mass: Shoppers Bypass Counters for Beauty Advice Online

These more-educated consumers are changing the complexion of service in retail stores from “show me how” to “show me where” to find the products used on sites.

Innovation Touted at NACDS' Total Store Expo

This is more important than ever since products, including nail art and BB creams, ignited sales spikes over the past year.

Critical Mass: NACDS Kicks Off Inaugural Total Store Expo

With logistics rolled into the show for the first time, decision-makers hope to hammer out strategies to reduce inventory without incurring out-of-stocks.

brasil beaute, agua de cheiro, o boticario, procter & gamble, sephora, ulta, Paul Block, revlon, Renaud Dutreil, LVMH, Joe Lago, Ellus

Critical Mass: Three Beauty Execs Buy Brazilian Chain

Brasil Beauté has taken over ownership of the Agua de Cheiro personal care chain and is planning to expand the store count to 1,200 doors by 2018.

Cheryl Burke, Disney Villains, Kiss Products, nail, nail care, ambassador, marketing, Dancing with the Stars, Walgreens,

Kiss Products' Naughty and Nice Approach

Cheryl Burke and Disney Villains are two weapons that the brand is employing to battle any fear of nail fatigue.

CVS, CVS Pharmacy, Essence of Beauty, George Coleman, Fragrance, bath, body, scent, Cosmo International Fragrances, Mane, body mist, body lotion, shower gel

CVS Focusing on Fragrance

Come September, the retailer will beef up its home brand Essence of Beauty with a collection of bath and body products.

critical mass, mass, beauty, retailers, high tech, skin care, hair tools, Ulta Beauty, Janet Taake, HairMax, Clarisonic, Ultra Chi, Tria, NuFace, Rowenta, José Eber, beauty devices, CVS Pharmacy, Walgreens, Target, Wal-Mart, walmart, mass market, Olay Pro-X

Critical Mass: Beauty Gadgets on the Rise

A number of brands see high-tech skin devices and hair tools as the next big do-it-yourself category.

nenes secret, nene's secret, african american, ethnic, hair care, brian marks, nene marks

Nene's Secret Designed to Meet Ethnic Hair-Care Needs

Products designed either for straightened hair or natural curl simply aren’t enough anymore.

hair care, treatments, mass, mass retailers, three-step hair-care, regimen, bb cream, cc cream, unilever, pantene, l'oreal, nexxus, alterna, Olay

Technology Driving Mass Hair Care Sales

After years of flat growth, mass retailers are once again experiencing a sales bounce in the category as consumers embrace hair-care treatments.

Wendi Berger, Pour le Monde, symrise, purescents, Debra Bornstein

Critical Mass: A Fragrance for the Pure of Heart

Pregnancy spurred Wendi S. Berger to give birth to a collection of 100 percent natural fragrances she named Pour le Monde.

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