Mass
Mass-Market Beauty Retailers Ready for Last-Minute Push
Mass retailers expect big things from shoppers who procrastinate.
— Dec 21, 2012
Critical Mass: Sally Hansen To Offer Robust Lineup in 2013
The brand aims to improve on its core strengths with a full onslaught of products.
— Dec 20, 2012
Product of the Year: Mass
WWD celebrates the year's best in the mass beauty category.
— Dec 14, 2012
Critical Mass: New York Color Aims to Fill the Value Gap
The company is charging into the market with products offering prestige innovation at value prices.
— Nov 19, 2012
Hurricane Sandy: Beauty's New Grinch?
Halloween was hit hard, but now executives wonder if Sandy will steal Christmas.
— Nov 2, 2012
Drew Barrymore Said to Be Launching Line for Wal-Mart
According to reports circulating in the market, the star’s P&G contract will end in January, and she intends to strike out on her own.
— Oct 27, 2012
Mass Retailers Planning Early Prep for Holiday
Retail strategy includes early Christmas displays, exclusive merchandise, lowered prices and a spotlight on the convenience of one-stop shopping.
— Oct 26, 2012
