Women’s Wear Daily
04.17.2014

Mass

Beauty

Mass

Page 26 of 27

Borghese Partners With Del for Mass Items

With origins tracing back to Italian aristocracy, prestige brand Borghese is entering the mass market with the introduction of its first hand, foot and nail...

Mass Retailers Report Ho-Hum Holiday

Mass market beauty retailers caught a glimmer of green during the holiday season..

Wal-Mart Makes Space for Italian Nail Brand

Deborah, the 107-year-old Italian beauty firm, is ready to take on the American market.

OPI Revives Nicole for Entry Into Retail Channel

An almost forgotten brand is making its way into mass stores, more than a decade after it was conceived for salons.

Head Trip

Sally Hershberger, hairstylist to the stars, wants to reach out to the masses.

Revlon Enters Minerals, Expands Almay

Revlon Inc. is getting a fresh start in the new year with the launch of ColorStay Minerals, a mineral makeup line, and a Limited Edition Collection. The...

Men's Corner: Next for Nivea: Men's Body Care

Nivea for Men is expanding into body care this spring with the hopes of winning over male users of body lotion.

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