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Olay Goes Pro With Derm Skin Line

Olay¿s newest range, Olay Professional-Pro-X, is being squarely positioned as a professional skin care line for the mass market.

Cescau to Retire as Unilever Chief

Nestle's Paul Polman set to assume helm of Anglo-Dutch consumer giant.

Mass Fragrance Market Banks on Category Innovations

Beauty manufacturers are looking to find new ways to innovate in order to attract consumers to fragrance in mass channels of distribution.

Goin' Country

This fall, Tim McGraw will measure the strength of his draw on mass fragrance shelves.

Natural Care Sales to Grow as Target Joins Fray

Natural product manufacturers are looking to the mass market as their number-one avenue for growth in 2008, especially this March, when Target commits to...

Critical Mass: Jane Cosmetics to Double Mineral Line

It is no longer enough to simply have a mass market mineral line.

Borghese Partners With Del for Mass Items

With origins tracing back to Italian aristocracy, prestige brand Borghese is entering the mass market with the introduction of its first hand, foot and nail...

Mass Retailers Report Ho-Hum Holiday

Mass market beauty retailers caught a glimmer of green during the holiday season..

Wal-Mart Makes Space for Italian Nail Brand

Deborah, the 107-year-old Italian beauty firm, is ready to take on the American market.

OPI Revives Nicole for Entry Into Retail Channel

An almost forgotten brand is making its way into mass stores, more than a decade after it was conceived for salons.

Head Trip

Sally Hershberger, hairstylist to the stars, wants to reach out to the masses.

Revlon Enters Minerals, Expands Almay

Revlon Inc. is getting a fresh start in the new year with the launch of ColorStay Minerals, a mineral makeup line, and a Limited Edition Collection. The...

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