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The Body Shop: Conscience Effort

The Body Shop maintains its focus on raising awareness for global issues.

The Money Tree: Financial Analysts Pick Bright Spots

Financial analysts point to the mass market channel, treatment products, the men’s grooming category and emerging markets as some bright spots for L’Oréal.

Carol Hamilton, Mass Beauty, L'Oreal Luxury Products Division,

WWD Beauty Forum: Carol Hamilton's Retail Odyssey

After 24 years in the mass market arena, Carol Hamilton joined L'Oreal USA's Luxury Products Division as president eight months ago.

Ellen DeGeneres, Revlon’s Brow Fantasy,

Facial Cosmetics Sales Rise at Mass Doors

New items such as Revlon’s Beyond Natural and Cover Girl’s Simply Ageless, hawked by Ellen DeGeneres, are propelling sales.

Value Bath Booms in Economic Bust

The dour economy could have an upside for mass market bath departments.

children's shampoo, shampoo, kids, jason organics, paraben-free,

Jason Natural Products Fills Gap With Kids' Line

While there are plenty of organic and natural body care products for babies, Jason Organics has developed products for older children too.

Olay Goes Pro With Derm Skin Line

Olay¿s newest range, Olay Professional-Pro-X, is being squarely positioned as a professional skin care line for the mass market.

Cescau to Retire as Unilever Chief

Nestle's Paul Polman set to assume helm of Anglo-Dutch consumer giant.

Mass Fragrance Market Banks on Category Innovations

Beauty manufacturers are looking to find new ways to innovate in order to attract consumers to fragrance in mass channels of distribution.

Goin' Country

This fall, Tim McGraw will measure the strength of his draw on mass fragrance shelves.

Natural Care Sales to Grow as Target Joins Fray

Natural product manufacturers are looking to the mass market as their number-one avenue for growth in 2008, especially this March, when Target commits to...

Critical Mass: Jane Cosmetics to Double Mineral Line

It is no longer enough to simply have a mass market mineral line.

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