WWD.com/beauty-industry-news/mass/elf-ramps-up-new-product-offerings-6402305
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October 11, 2012

Critical Mass: E.l.f. Ramps Up New Product Offerings

The brand that launched online first is building its retail business.

mass/news

NEW YORK — Breaking into the mass-market color cosmetics business is not for the faint of heart. Even powerful players have tried to introduce new color brands and failed —...

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