Critical Mass: Beauty Retailers Turn Their Attention Toward Teens

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NEW YORK — Nine-year-old Megan Dudek posts her latest nail art creations on Instagram for her friends to see. Eighteen-year-old Cassidy Gray scopes out YouTube tutorials for...

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Critical Mass: Beauty Retailers Turn Their Attention Toward Teens

Mass-market retailers hope these customers and the products they peruse via social networks will add more fuel to the current surge in beauty sales.

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