Marketing and Trends


Marketing and Trends

tribe dynamics, media value, beauty brands, social media, MAC, nars, nyx, essie, milani cosmetics, bobbi brown, too faced, urban decay

The Buzziest Beauty Brands of 2014

Tribe Dynamics ranks the top 20 social brands for 2014 in terms of their earned media value, plus the top five indies to watch in 2015.

beautylish, wayne goss holiday brush, campaign, holiday, nils johnson

Beautylish Launches Campaign for Wayne Goss Holiday Brush

The online retailer has found a magic wand of sorts to drum up robust holiday sales.

Brazil Beauty Market Braces for Slowdown

The masstige and premium categories will bear the brunt of a prolonged slump in Latin America’s biggest economy.

Coty, Web site, Catherine Walsh, website, redesign

Coty Inc. to Revamp Web Site

The company not only revamped its flagship, but also its intranet portal, an internal employee-only site.

Glossybox, Birchbox, Beauty Army, Beauty DNA, Beauty Bar Allure Sample Society, Beauty Box 5, Beauty Fix, Curlbox, Memebox, New Beauty TestTube, Target Beauty Box, Total Beauty Collection,

Deciphering the Influx of Beauty Boxes

As new entries pile onto the market, the question is being asked: Will the rising tower of competitors topple over?

Sustainable Cosmetics Summit Looks Beyond Environmental Impact

The event sought to advance the debate around sustainability, with speakers providing leads for addressing the three pillars of sustainable development.

estee lauder, kendall jenner

Kendall Jenner Curates Shop for Estée Lauder

Jenner “curated” 10 Estée Lauder products that will launch on the Estée Lauder shop on the Spring mobile shopping app platform today.

water, Florence Bernardin, Information & Inspiration, Karen Grant, NPD,

Latest Asian Beauty Wave Washes Ashore

It's been around since Creation, but the beauty industry has finally discovered the latest and greatest ingredient: water.

klara, goderma, dermatology, app, mobile, simon lorenz, dermatologist

Patients Consult Dermatologists via New App

Klara, an app developed by German company Goderma that allows consumers to access a dermatologist via their mobile phone.

Revlon Launches 'Love is On' Campaign

Revlon chief executive officer Lorenzo Delpani said, “This is not a campaign. It’s the repositioning of the Revlon brand.”

saks fifth avenue, beauty services, beauty on 5, blink brow bar, thris mcevoy, nails inc

Saks Implements Beauty Services

Purchasing beauty online maybe the next frontier, but Saks Fifth Avenue is focused on bringing the consumer in store.

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