Women’s Wear Daily
04.18.2014

Marketing and Trends

Beauty

Marketing and Trends

Page 63 of 73
ERCM, The Cosmetics, Fragrance & Bath session, Jane Be Pure AquaCeuticals,

Heavy Promos Aim to Capture Wary Shoppers

Mineral makeup and natural products continued to be a strong theme among many manufacturers showing their wares during ECRM’s Efficient Program.

Elizabeth Banks, Karen T. Fondu, L'Oreal Paris, Diane Keaton,

L’Oréal Paris Signs Actress Elizabeth Banks

L'Oreal Paris has signed actress Elizabeth Banks as its latest spokesperson.

Mally, Mally Roncal, Mally Beauty, Don Pettit,

Mally Roncal in Web Site Relaunch

Mally Roncal took her showbiz artistry straight to the people three years ago.

Ray Piergiorgi,

Perfumania Gambles on TV Buy

With the proliferation of specialty beauty stores, call Perfumania's marketing campaign this season a test case.

Flying High?: Reality Hits Duty Free

The message from the Tax Free World Association show in Cannes was clear: beauty may be recession resistant, but it certainly isn't reality proof.

procter & Gamble, Stacy, london, what not to wear, blind challenge, WNTW,  Freddy Bharucha, shampoo, conditioner, advertisement

Pantene Unveils London Ads

Pantene's latest advertising campaign, “Salon Challenge," is meant to educate women on a recent blind hair care challenge the brand held.

eastman chemical co., Ora Ito, Jonathan Ford, Pearl Fisher, packaging, monaco, Luxe Pack trade show, Marc Rosen

Luxe Pack Packaging Trade Show Sees Large Turnout

A heady dose of glamour was the headlining trend at Luxe Pack in the face of a global economic crisis.

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