Marketing and Trends


Marketing and Trends

Page 6 of 45

NYC New York Color Looks to Lips, Millennial Consumers

Women, especially Millennials who once eschewed vibrant lipsticks, are grabbing more lip products, according to statistics gathered by The NPD Group Inc.

carolyn holba, garnier, essie, marketer of the year, beauty inc awards, maybelline, great lash, makeup

Marketer of the Year: Mass

Celebrating the people, products and places that made 2013 a standout year in beauty.

Veronique Gabai-Pinsky, Aramis, marketer of the year, beauty inc awards, Estee Lauder, fragrance, essenza

Marketer of the Year: Prestige

Celebrating the people, products and places that made 2013 a standout year in beauty.

dove, real beauty, campaign, sketches, gina boswell

Ad Campaign of the Year

Celebrating the people, products and places that made 2013 a standout year in beauty.

Marci Star, Starlooks, beauty box, subscription beauty, YouTube, social media, vlogger, Raiden Quinn, Regular Russ

Starlooks Collaborates With YouTube Stars

Makeup artist and Starbox beauty subscription service founder Marci Star is looking to make her boxes stand out by partnering with YouTube beauty vloggers.

men's beauty, npd group, vince camuto, skin care, acqua di parma, ralph lauren polo red, gucci guilty black, tom ford moisturizer

Beauty Bulletin: Man Up

This fall, skin-care brands are looking to make an impact, with a host of brands launching skin care and grooming collections for men.

Tax Free World Association, Versace, Giovanni Sgariboldi, TFWA, new  beauty products

Newfangled Products Galore at TFWA

The trade show’s aisles were chockablock with novelty.

Digital Gains Traction in Travel Retail

There was a buzz about strategies like online preorder for airport shopping.

L'Oréal USA Honors Five Female Scientists

A night at the museum was fitting for L’Oréal USA’s 10th annual Fellowships for Women in Science award ceremony.

P&G, procter & gamble, olympics, winter olympics, lindsey vonn, evan lysacek, julie chu, taylor lipsett

P&G Salutes Moms in Olympic Campaign

With 99 days until game time, P&G unveiled the “Sochi 2014 Thank You Mom” advertising campaign this week.

Kim Jong-il, north korea, beauty, Pomhyanggi Cosmetics, Gim Su-Bin,

The Beauty Market of North Korea

The isolated state does produce its own beauty brand — Pomhyanggi Cosmetics — and even exports some goods overseas.

Sheri McCoy, Avon, Avon Products, marketing, local, initiatives, direct selling, advertising, earnings, You Make It Beautiful Campaign,

Avon Takes a Local Viewpoint

Sheri McCoy aims to shift the company’s product and marketing efforts from one universal approach to more localized initiatives that share a common theme.

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