Marketing and Trends


Marketing and Trends

Page 6 of 44
Kim Jong-il, north korea, beauty, Pomhyanggi Cosmetics, Gim Su-Bin,

The Beauty Market of North Korea

The isolated state does produce its own beauty brand — Pomhyanggi Cosmetics — and even exports some goods overseas.

Sheri McCoy, Avon, Avon Products, marketing, local, initiatives, direct selling, advertising, earnings, You Make It Beautiful Campaign,

Avon Takes a Local Viewpoint

Sheri McCoy aims to shift the company’s product and marketing efforts from one universal approach to more localized initiatives that share a common theme.

L'Oreal, L’Oréal, Jean-Paul Agon, sustainability, 2020, Sharing Beauty with All, Matrix, corporate social responsibility, csr, water consumption, carbon dioxide emissions,

L’Oréal Lays Out 2020 Sustainability Targets

Jean-Paul Agon believes that the “Sharing Beauty with All” program will be an integral part of helping the company to conquer a billion new consumers.

Biotherm Homme Signs on Two Sportsmen

Bixente Lizarazu and François Gabart will appear in campaigns for the L’Oréal-owned brand.

Joel Carden, nails, nail care, opi, sally hansen, essie, nail polish, holiday, retail, sales, Michele Scannavini

Retailers' Infatuation With Nail Polish Wanes

The category’s performance this season is expected to play a pivotal role in determining the long-term growth prospects of the nail polish business.

modiface, app, beauty

ModiFace Upgrades Virtual Makeover Technology

The platform is centered on offering consumers the chance to virtually sample new hair styles, color cosmetics and even skin-care products.

Claudia Allwood, Benefit Cosmetics, digital, NYFW, Uber, marketing, promotion, wwd digital forum

Claudia Allwood on the Benefits of Digital

Benefit Cosmetics has an irreverent streak and the brand's U.S. director of digital marketing wants to take full advantage of it.

Julia Goldin, Revlon, CMO, chief marketing officer, wwd digital forum, Digital Authencity

Revlon and the Importance of Digital Authencity

For Julia Goldin, global chief marketing officer at Revlon Inc., authenticity is the foundation for any marketing initiative — whether in-store or online.

Nars Previewing Guy Bourdin Collection on Snapchat

Starting Tuesday, those who follow Narsissist on Snapchat can briefly — for less than 10 seconds — see a few products from the limited-edition line.

cew, cosmetics executive women, michael gould, shiseido, hiedi manheimer, panel, jill scalamandre, philopsophy, coty, bloomingdales,

CEW's Newsmaker Forum Talks Retail Partnerships

Bloomingdale’s chairman and ceo Michael Gould and Shiseido Cosmetics America’s ceo Heidi Manheimer spoke to a packed house at The Harmonie Club.

Bobbi Brown, YouTube, Collective Digital Studio, Multi-Channel Network, qvc, millenials, I Love Makeup, online, tutorial,

Bobbi Brown Launching YouTube Channel

The makeup artist is looking to lure Millennials, with a lofty goal of attracting 100 million Internet views in the next 12 months.

bella thorne, lipstick, disney, shake it up!, hollywood, InStyle, summer soiree, poppy king, NPD Group, lipstick queen, the body shop, dior, laura mercier

Beauty Bulletin: An Icon Returns

After Bella Thorne wore cherry-red lipstick to InStyle's Summer Soiree, it's safe to say that lipstick's star is on the rise again.

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