Marketing and Trends
Mass Fragrance Market Banks on Category Innovations
Beauty manufacturers are looking to find new ways to innovate in order to attract consumers to fragrance in mass channels of distribution.
— Jul 11, 2008
Prestige Hopes High for Second Half
After two years of falling sales, the U.S. fragrance business may eke out at least a small gain for the second half.
— Jul 11, 2008
Sensual Types
Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda promoted Estee Lauder's new Sensuous fragrance at Bloomingdales'.
— Jul 9, 2008
De Mey Defining the Lancome Woman
Aaron de Mey, Lancÿme's new makeup maestro, has a clear vision of the brand's woman.
— Jun 26, 2008
Target Grows Makeup Artist Brands, Adds Testers
Target is expanding its Design for All concept in the beauty aisle.
— Jun 6, 2008
.jpg)
L'Bel Brand Finds Success In Secondary U.S. Markets
It wasn't simply international wordplay when direct-sales beauty brand Ebel Paris switched its global name to L'Bel Paris this year.
— May 16, 2008
.jpg)
Rusk Repackages for the Senses
Rusk has reformulated and repackaged its Sensories line with new botanical ingredients and aromas.
— May 9, 2008
