Marketing and Trends


Marketing and Trends

Page 5 of 47

Estée Lauder, Bumble and bumble Link Up for Instagram Initiative

The brands, which are both owned by the Estée Lauder Cos. Inc., plan to spend a week creating hair and beauty content that will appear on both brands’ accounts.

Fragrance Foundation Seeks Cosmopolitan Readers' Opinion

The foundation is looking to readers to help narrow down its Fragrance of the Year Consumer’s Choice finalists.

Intercos, color cosmetics, skin care, Brazil, China, trend forecast, innovations, Dario Ferrari,

Intercos Holds Annual Trend Forecast Presentation

Intercos, a leading global color cosmetics supplier that is expanding into skin care, opened its annual trend forecast with a clearly defined point of view.

Esxence, Triennale Design Museum, Unscent, trade shows, Milan, fragrance, scent, Bond No. 9, Tax Free World Association, Jardin de France, Ajmal Perfumes

Milan Revels in Fragrance Artistry

A wave of artistic perfumery washed over the city recently, as the Esxence trade show set up shop at the Triennale Design Museum.

L’Oréal Paris to Host Twitter Forum

Brand ambassadors and various other personalities like Lea Michele, Eva Longoria and Arianna Huffington will take to Twitter to empower and encourage women.

Glossybox, Birchbox, Charles von Abercron, beauty boxes, Maison Francis Kurkdjian, Tom Ford, Jack Black, Caron, Montale,  beauty subscription service, La Prairie, The Man Repeller, RéVive, Atelier Cologne, Hourglass, Alterna

Glossybox Plots U.S. Growth

The Berlin-based beauty subscription service is looking to set itself apart from other targeted sampling initiatives.

runwayroundup2014, TargetSpring2015, fall rtw, fall 2014, fashion shows, reviews, runway, beauty, best beauty

Fall 2014 Beauty: Top Marks

Memorable hair and makeup moments from the Fall 2014 collections.

Lancôme Ramping Up Digital Initiatives

The brand is introducing a Lancôme Elite Rewards program and an initiative built around skin-care product Visionnaire.

you tube, beauty, vloggers, beauty bloggers, youtube

Social Studies: Reality TV

Here, a side-by-side comparison of how the industry is stacking up against YouTube’s standout performers.

style extenders, blow dry bars, dry shampoo, dry bar, dream dry, tresemme, suave, dove, iri, beauty insight, marci hackel

Product Watch: Style Extenders

Sales of dry shampoo, of which such products are generally a variation, were up 32 percent in 2013.

snake, trends, beauty, make up, smashbox, santigold, nip + fab, viper venom , bulgari, david webb

Trending Now: Snake Charmer

Snake is the must-have motif for spring, seen everywhere from makeup to night cream.

Cosmoprof Worldwide Bologna Gains International Edge

The fair will also have a renewed focus on eco-friendly cosmetics and a more tangible connection to Italy’s art and fashion worlds.

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