Marketing and Trends


Marketing and Trends

Page 5 of 45
Aerin Lauder, Aerin Fragrance, Francesca Damato, website, microsite, beauty, perfume, ikat jasmine

Aerin Fragrance Collection Launching Microsite

The site,, is set to go live in North America and the U.K. on Monday., commerce, Jill Friedson, Allure, Marie Jones, beauty, digital, summit

Allure's Jill Friedson and Marie Jones Talk Content and Commerce

Separated at some publications like church and state, content and commerce are close allies at

e-business, Lancôme, Alessio Rossi, WWD Digital Forum, beauty, digital, summit, lancome, marketing

Alessio Rossi Discusses Lancôme's Digital Strategy

The beauty firm's vice president of interactive marketing and e-business challenged attendees to modernize their view of the digital universe.

social media, Malcolm de Leo, NetBase, SaaS, digital forum, summit, beauty, marketing, social listening

NetBase's Malcolm de Leo on 'Social Listening'

Counting mentions isn’t enough, NetBase's chief evangelist told attendees. Data has to be collected from social media to yield insights.

Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

beauty, olive oil, milan, italy, fabio rossello, european union, cosmetics, cosmetica italia, made in italy, beauty, Fabio Rossello, Cosmetica Italia, Collistar, Davines, Comfort Zone, Salvatore Ferragamo

Italy's Big Beauty Push

Promoting the cosmetics industry requires stepped-up efforts in teamwork and communications.

Accademia del Profumo Partners with Italian Vogue

The annual perfume awards ceremony will be held in May in Milan rather than Bologna, where it had been for many years.

MAC in Fashion Sponsorship

MAC Cosmetics has signed a three-year agreement as an underwriter and sponsor of three CFDA programs.

Diptyque, Beauty, Fragrance, Roses, Flowers, Manhattan, Balenciaga

Product Watch: In Bloom

From Diptyque’s entry into skin care to Balenciaga’s feminine fragrance, everything’s coming up roses.

social media, campaign, advertising, beauty, nars, mac, bobbi brown, opi, marc jacobs

Social Studies: The Online Edge

The most-viewed social media campaigns during the 2013 holiday season.

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