Women’s Wear Daily
04.18.2014

Marketing and Trends

Beauty

Marketing and Trends

Page 5 of 73

Greenpeace Lauds L'Oréal

The environmental organization praised the beauty giant on its forest-related initiative.

social media, Beauty Board, Sephora, Beauty Talk, The Glossy, Sephora TV,

Sephora Builds Social Network

The beauty retailer hopes to increase customer interaction and sell more products by creating its own social media platform, which will launch in March.

Selfridges Gearing Up to Launch Beauty Campaign

The Beauty Project will look at beauty from a philosophical and feminist point of view, as well as a commercial one.

Bella Pilar, Shiseido, Joico, hair-care, beauty, artist, collaboration

Joico Collaborates With Artist Bella Pilar

Throughout 2014, the hair-care company will roll out limited-edition packaging featuring illustrations for marketing and public relations initiatives.

Birchbox, Us Weekly, collaboration, february, delivery, red carpet, awards season, Katia Beauchamp, Smashbox, OPI, Dr. Brandt, Gwen Flamberg

Birchbox and Us Weekly to Collaborate

The brand's Step and Repeat box, launching in February, is full of products inspired by recent red-carpet trends.

NYC New York Color Looks to Lips, Millennial Consumers

Women, especially Millennials who once eschewed vibrant lipsticks, are grabbing more lip products, according to statistics gathered by The NPD Group Inc.

carolyn holba, garnier, essie, marketer of the year, beauty inc awards, maybelline, great lash, makeup

Marketer of the Year: Mass

Celebrating the people, products and places that made 2013 a standout year in beauty.

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