Marketing and Trends


Marketing and Trends

Page 5 of 44

Greenpeace Lauds L'Oréal

The environmental organization praised the beauty giant on its forest-related initiative.

social media, Beauty Board, Sephora, Beauty Talk, The Glossy, Sephora TV,

Sephora Builds Social Network

The beauty retailer hopes to increase customer interaction and sell more products by creating its own social media platform, which will launch in March.

Selfridges Gearing Up to Launch Beauty Campaign

The Beauty Project will look at beauty from a philosophical and feminist point of view, as well as a commercial one.

Bella Pilar, Shiseido, Joico, hair-care, beauty, artist, collaboration

Joico Collaborates With Artist Bella Pilar

Throughout 2014, the hair-care company will roll out limited-edition packaging featuring illustrations for marketing and public relations initiatives.

Birchbox, Us Weekly, collaboration, february, delivery, red carpet, awards season, Katia Beauchamp, Smashbox, OPI, Dr. Brandt, Gwen Flamberg

Birchbox and Us Weekly to Collaborate

The brand's Step and Repeat box, launching in February, is full of products inspired by recent red-carpet trends.

NYC New York Color Looks to Lips, Millennial Consumers

Women, especially Millennials who once eschewed vibrant lipsticks, are grabbing more lip products, according to statistics gathered by The NPD Group Inc.

carolyn holba, garnier, essie, marketer of the year, beauty inc awards, maybelline, great lash, makeup

Marketer of the Year: Mass

Celebrating the people, products and places that made 2013 a standout year in beauty.

Veronique Gabai-Pinsky, Aramis, marketer of the year, beauty inc awards, Estee Lauder, fragrance, essenza

Marketer of the Year: Prestige

Celebrating the people, products and places that made 2013 a standout year in beauty.

dove, real beauty, campaign, sketches, gina boswell

Ad Campaign of the Year

Celebrating the people, products and places that made 2013 a standout year in beauty.

Marci Star, Starlooks, beauty box, subscription beauty, YouTube, social media, vlogger, Raiden Quinn, Regular Russ

Starlooks Collaborates With YouTube Stars

Makeup artist and Starbox beauty subscription service founder Marci Star is looking to make her boxes stand out by partnering with YouTube beauty vloggers.

men's beauty, npd group, vince camuto, skin care, acqua di parma, ralph lauren polo red, gucci guilty black, tom ford moisturizer

Beauty Bulletin: Man Up

This fall, skin-care brands are looking to make an impact, with a host of brands launching skin care and grooming collections for men.

Tax Free World Association, Versace, Giovanni Sgariboldi, TFWA, new  beauty products

Newfangled Products Galore at TFWA

The trade show’s aisles were chockablock with novelty.

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