Marketing and Trends


Marketing and Trends

Page 45 of 48

L'Bel Brand Finds Success In Secondary U.S. Markets

It wasn't simply international wordplay when direct-sales beauty brand Ebel Paris switched its global name to L'Bel Paris this year.

Rusk Repackages for the Senses

Rusk has reformulated and repackaged its Sensories line with new botanical ingredients and aromas.

Russia Rising

During the dark days of Communism, three Soviet companies were the sole marketers of beauty products. Those days are long gone, as a historical affinity for...

Vying for Vietnam

With GDP growth of over 8 percent and a population of 85 million, this southeast Asian country is beauty's next big hope.

When Inspiration Strikes

After spending the past two years analyzing the beauty industry, few are as tuned into the nuances of the market as the young executives in the FIT...


With debilitating economic crises a thing of the past, Argentinean women are free to indulge in their great passion: beauty.

Natural Seal Revealed to Beauty Industry

Members of the natural products industry gathered Thursday morning to reveal a seal that can be placed on qualifying products, which will set them apart...

Critical Mass: Jane Be Pure Comes Out Swinging

The first question merchants often ask beauty companies is if they'll be able to support television advertising.

On Your Mark

Beauty companies hope to score a perfect 10 when it comes to cross-promotional Olympics marketing.

The United Kingdom

Yeah baby! Time-pressed and beauty- obsessed, Brits love to indulge in all things new when it comes to beauty products and services.

Opposites Attract

When it comes to creating beauty trends, the runway and the red carpet are as influential as they are unlike each other.

Meet the Locals

Sure, superstar spokes-people have their place. But more and more companies are turning to local celebrities to reach their ever-increasing global markets.

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