Marketing and Trends

Beauty

Marketing and Trends

Page 45 of 49
celebrity,

Revlon Signs Jennifer Connelly

Revlon Inc. has added another star its celebrity stable, inking a deal with the Academy Award-winning actress Jennifer Connelly.

Former Liz Claiborne Exec Wendy Banks, 61

Wendy Banks, who shaped Liz Claiborne Inc.'s early marketing and philanthropic efforts, died last week of respiratory failure at Connecticut's Danbury Hospital.

Vichy Laboratoires, Maeve Coburn, Philippe Patsalides,

Vichy Laboratoires Pushes Further Into U.S. Drugstores

Vichy Laboratoires is a 77-year-old brand with an adventurous spirit.

Mass Fragrance Market Banks on Category Innovations

Beauty manufacturers are looking to find new ways to innovate in order to attract consumers to fragrance in mass channels of distribution.

Usher He and Usher She, Hilary Rhoda, Annick Goutal Parfums, Jon Pollack

Prestige Hopes High for Second Half

After two years of falling sales, the U.S. fragrance business may eke out at least a small gain for the second half.

hilary rhoda, Sensuous,

Sensual Types

Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda promoted Estee Lauder's new Sensuous fragrance at Bloomingdales'.

De Mey Defining the Lancome Woman

Aaron de Mey, Lancÿme's new makeup maestro, has a clear vision of the brand's woman.

Target Grows Makeup Artist Brands, Adds Testers

Target is expanding its Design for All concept in the beauty aisle.

L'Bel Brand Finds Success In Secondary U.S. Markets

It wasn't simply international wordplay when direct-sales beauty brand Ebel Paris switched its global name to L'Bel Paris this year.

Rusk Repackages for the Senses

Rusk has reformulated and repackaged its Sensories line with new botanical ingredients and aromas.

Russia Rising

During the dark days of Communism, three Soviet companies were the sole marketers of beauty products. Those days are long gone, as a historical affinity for...

Vying for Vietnam

With GDP growth of over 8 percent and a population of 85 million, this southeast Asian country is beauty's next big hope.

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