Marketing and Trends
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Marketer of the Year: Mass
WWD celebrates the marketer of the year in the mass beauty category.
— Dec 14, 2012
Marketer of the Year: Prestige
WWD celebrates the marketer of the year in the prestige beauty category.
— Dec 14, 2012
Fudge Signs Deal With London Collections: Men
The edgy hair-care brand has inked a long-term partnership to be the event's official hair partner.
— Dec 13, 2012
Lips, Nails Expected to Drive Holiday Beauty Sales
According to NPD, the prestige nail and lip categories have shown “healthy growth” between January and November of this year.
— Dec 12, 2012
Birchbox Releases Holiday Beauty Pulse Survey
Based on subscribers’ answers, future product samples and full-size products in the Birchbox shop will be influenced by the survey.
— Dec 10, 2012
Consumer Insights Critical at P&G
The company’s dialogue with women — and men — has shaped product launches, marketing campaigns, packaging, fixturing and even product placement on shelves.
— Nov 30, 2012
