Marketing and Trends


Marketing and Trends

Page 4 of 44
Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

beauty, olive oil, milan, italy, fabio rossello, european union, cosmetics, cosmetica italia, made in italy, beauty, Fabio Rossello, Cosmetica Italia, Collistar, Davines, Comfort Zone, Salvatore Ferragamo

Italy's Big Beauty Push

Promoting the cosmetics industry requires stepped-up efforts in teamwork and communications.

Accademia del Profumo Partners with Italian Vogue

The annual perfume awards ceremony will be held in May in Milan rather than Bologna, where it had been for many years.

MAC in Fashion Sponsorship

MAC Cosmetics has signed a three-year agreement as an underwriter and sponsor of three CFDA programs.

Diptyque, Beauty, Fragrance, Roses, Flowers, Manhattan, Balenciaga

Product Watch: In Bloom

From Diptyque’s entry into skin care to Balenciaga’s feminine fragrance, everything’s coming up roses.

social media, campaign, advertising, beauty, nars, mac, bobbi brown, opi, marc jacobs

Social Studies: The Online Edge

The most-viewed social media campaigns during the 2013 holiday season.

critical mass, beauty, mass, products, retail, e.l.f., TPG, vennette ho, ECRM, Efficient Program Planning Session, cosmetics, fragrances, bath, ELF, e.l.f., TPG, Glimmer Body Art, Honeybee Gardens, Wet ‘n’ Wild

Critical Mass: Retailers Hunt for Exclusives at ECRM

Mass-market retailers want value and products not offered at the chain next door.

Greenpeace Lauds L'Oréal

The environmental organization praised the beauty giant on its forest-related initiative.

social media, Beauty Board, Sephora, Beauty Talk, The Glossy, Sephora TV,

Sephora Builds Social Network

The beauty retailer hopes to increase customer interaction and sell more products by creating its own social media platform, which will launch in March.

Selfridges Gearing Up to Launch Beauty Campaign

The Beauty Project will look at beauty from a philosophical and feminist point of view, as well as a commercial one.

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