Marketing and Trends

Beauty

Marketing and Trends

Page 4 of 45

Cosmoprof Worldwide Bologna Gains International Edge

The fair will also have a renewed focus on eco-friendly cosmetics and a more tangible connection to Italy’s art and fashion worlds.

L’Oréal Taps Lubomira Rochet for Digital Post

As chief digital officer, a newly created role, she reports to Jean-Paul Agon, the French beauty giant’s chairman and chief executive officer.

michelle phan, mac cosmetics, estee lauder, marisa thalberg, rob ciampa, pixability, youtube, dove, jennifer bremmer, sephora, bridget dolan, Estée Lauder, L'oreal, L’Oréal, Lancome, Lancôme

Vloggers Winning Online Battle Over Brands

When it comes to beauty content on the Google-owned YouTube, vloggers like Michelle Phan are running mascara rings around the major brands.

Poshly Partners With Teen Vogue

The beauty-meets-data startup is getting personal with teen and twentysomething beauty consumers.

The Body Shop Pulls Products from Chinese Airports

The L’Oréal-owned company made the move in keeping with its cruelty-free policy.

Antiaging Prestige Skin Care Sales Up Across U.S. Markets

According to The NPD Group Inc., the New York area is enjoying an antiaging-skin-care surge.

Aerin Lauder, Aerin Fragrance, Francesca Damato, website, microsite, beauty, perfume, ikat jasmine

Aerin Fragrance Collection Launching Microsite

The site, aerinfragrance.com, is set to go live in North America and the U.K. on Monday.

allure.com, commerce, Jill Friedson, Allure, Marie Jones, beauty, digital, summit

Allure's Jill Friedson and Marie Jones Talk Content and Commerce

Separated at some publications like church and state, content and commerce are close allies at allure.com.

e-business, Lancôme, Alessio Rossi, WWD Digital Forum, beauty, digital, summit, lancome, marketing

Alessio Rossi Discusses Lancôme's Digital Strategy

The beauty firm's vice president of interactive marketing and e-business challenged attendees to modernize their view of the digital universe.

social media, Malcolm de Leo, NetBase, SaaS, digital forum, summit, beauty, marketing, social listening

NetBase's Malcolm de Leo on 'Social Listening'

Counting mentions isn’t enough, NetBase's chief evangelist told attendees. Data has to be collected from social media to yield insights.

Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

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