Marketing and Trends


Marketing and Trends

Page 4 of 49
l'oreal usa, jessica drapiza, digital innovation, digital summit, wwd digital summit

L’Oréal USA's Jessica Drapiza on Digital Innovation

Drapiza detailed how the company’s strategic marketing team implements experiments designed to drive new business.

Beyond Beauty, Paris, Porte de Versailles exhibition center, Creative Beauty, Bye Bye Racines, Lise London, Marie-Christine Clerc

Visitor Numbers Decline Significantly at Beyond Beauty

The latest edition of Paris trade show Beyond Beauty saw significant declines in visitor and exhibitor numbers.

beauty, fragrance, ovando, Sandra de Ovando, Barneys New York, Souvenir de Paris

Ovando Blooms a New Candle Collection

The florist shop, event and production company, which opened in 2003, has its sights set on launching a fragrance at the end of next year.

national coffee day, caffeine, caffeine beauty products, thierry mugler

Happy National Coffee Day

To celebrate America’s go-to morning beverage, we’re rounding up some of our favorite cocoa-colored and caffeine-infused beauty products.

Retailers Meet Needs of Multi-Cultural Market

Mass merchants no longer see the world as black or white.

European Commission Limits Paraben Usage in Cosmetics

The rules go into effect for products put on shelves after April 16, 2015.

Cosmopack to Debut New York Edition

A little piece of Bologna will come to SoHo next week as the trade fair makes its debut outside of Italy.

Shu Uemura, Cosmetics, makeup, Paris, Karl Lagerfeld, cat, Choupette, Shupette

Choupette Takes Paris

Images of Karl Lagerfeld’s famous cat came in all shapes and sizes Thursday at the presentation of Shupette, the makeup collaboration done with Shu Uemura.

NAD Recommends Olay Discontinue Certain Claims

Procter & Gamble, the maker of Olay Sensitive Body Wash, has been advised to discontinue certain assertions.

Beauty Notes

tourists, brazilians, spanish, latinos, chinese, mandarin, beauty, retail

The New Beauty Marketplace

How a multicultural marketing approach is energizing U.S. beauty.

social media, tribe dynamics, beauty marketing, stanford university graduate school of business, NPD group, conor begley, sephora, WSL strategic retail, michelle phan, social media

Beauty's Ever-Expanding Social Orbit

As digital becomes a core component of beauty marketing, brands are rethinking the very essence of their approach.

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