Women’s Wear Daily
04.17.2014

Marketing and Trends

Beauty

Marketing and Trends

L’Oréal Paris to Host Twitter Forum

Brand ambassadors and various other personalities like Lea Michele, Eva Longoria and Arianna Huffington will take to Twitter to empower and encourage women.

Glossybox, Birchbox, Charles von Abercron, beauty boxes, Maison Francis Kurkdjian, Tom Ford, Jack Black, Caron, Montale,  beauty subscription service, La Prairie, The Man Repeller, RéVive, Atelier Cologne, Hourglass, Alterna

Glossybox Plots U.S. Growth

The Berlin-based beauty subscription service is looking to set itself apart from other targeted sampling initiatives.

runwayroundup2014, fall rtw, fall 2014, fashion shows, reviews, runway, beauty, best beauty

Fall 2014 Beauty: Top Marks

Memorable hair and makeup moments from the Fall 2014 collections.

Lancôme Ramping Up Digital Initiatives

The brand is introducing a Lancôme Elite Rewards program and an initiative built around skin-care product Visionnaire.

you tube, beauty, vloggers, beauty bloggers, youtube

Social Studies: Reality TV

Here, a side-by-side comparison of how the industry is stacking up against YouTube’s standout performers.

style extenders, blow dry bars, dry shampoo, dry bar, dream dry, tresemme, suave, dove, iri, beauty insight, marci hackel

Product Watch: Style Extenders

Sales of dry shampoo, of which such products are generally a variation, were up 32 percent in 2013.

snake, trends, beauty, make up, smashbox, santigold, nip + fab, viper venom , bulgari, david webb

Trending Now: Snake Charmer

Snake is the must-have motif for spring, seen everywhere from makeup to night cream.

Cosmoprof Worldwide Bologna Gains International Edge

The fair will also have a renewed focus on eco-friendly cosmetics and a more tangible connection to Italy’s art and fashion worlds.

L’Oréal Taps Lubomira Rochet for Digital Post

As chief digital officer, a newly created role, she reports to Jean-Paul Agon, the French beauty giant’s chairman and chief executive officer.

michelle phan, mac cosmetics, estee lauder, marisa thalberg, rob ciampa, pixability, youtube, dove, jennifer bremmer, sephora, bridget dolan, Estée Lauder, L'oreal, L’Oréal, Lancome, Lancôme

Vloggers Winning Online Battle Over Brands

When it comes to beauty content on the Google-owned YouTube, vloggers like Michelle Phan are running mascara rings around the major brands.

Poshly Partners With Teen Vogue

The beauty-meets-data startup is getting personal with teen and twentysomething beauty consumers.

The Body Shop Pulls Products from Chinese Airports

The L’Oréal-owned company made the move in keeping with its cruelty-free policy.

Antiaging Prestige Skin Care Sales Up Across U.S. Markets

According to The NPD Group Inc., the New York area is enjoying an antiaging-skin-care surge.

Aerin Lauder, Aerin Fragrance, Francesca Damato, website, microsite, beauty, perfume, ikat jasmine

Aerin Fragrance Collection Launching Microsite

The site, aerinfragrance.com, is set to go live in North America and the U.K. on Monday.

allure.com, commerce, Jill Friedson, Allure, Marie Jones, beauty, digital, summit

Allure's Jill Friedson and Marie Jones Talk Content and Commerce

Separated at some publications like church and state, content and commerce are close allies at allure.com.

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