WWD.com/beauty-industry-news/marketing-trends/yankee-candle-opens-first-nyc-design-studio-6447895

marketing-trends

October 24, 2012

Yankee Candle Opens First NYC Design Studio

Company said the new studio will allow it to form relationships with key industry partners in textiles and fashion.

By Kristen Bateman

marketing-trends/news

Yankee Candle aims to light the wick on design with a new studio in Manhattan’s Chelsea neighborhood and a new creative director.

“We wanted to figure out how to marry fragrance...

Yankee Candle Opens First NYC Design Studio

Company said the new studio will allow it to form relationships with key industry partners in textiles and fashion.

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