WWD.com/beauty-industry-news/marketing-trends/travel-retail-as-brand-building-environment-6490641
marketing-trends
marketing-trends

November 16, 2012

Travel Retail as Brand-Building Environment

Beauty companies have been staging ever more creative programs in the channel.

marketing-trends/news

CANNES, France — “The travel-retail environment is emerging more forcefully as a brand-building environment,” said Bill Brace, vice president of global marketing...

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