WWD.com/beauty-industry-news/marketing-trends/study-looks-at-wal-mart-beauty-shoppers-3000788
marketing-trends
marketing-trends

Study Looks at Wal-Mart Beauty Shoppers

marketing-trends/news
LOS ANGELES — About two-thirds of Americans shop at Wal-Mart, but Alisa Marie Beyer, founder of research and branding firm The Benchmarking Co., said during a Beauty Industry West...