WWD.com/beauty-industry-news/marketing-trends/skin-care-makeup-outperforming-fragrance-6541980

marketing-trends

December 14, 2012

Skin Care, Makeup Outperforming Fragrance

Despite the flood of new fragrance launches, scent sales represented just 29 percent of prestige beauty dollars in November, NPD Group reports.

By Julie Naughton

marketing-trends/news

In the run up to the holidays, skin care and makeup seem to be beating out fragrance.

On Thursday, The NPD Group’s NPD BeautyTrends division released figures for November 2012. Of...

Skin Care, Makeup Outperforming Fragrance

Despite the flood of new fragrance launches, scent sales represented just 29 percent of prestige beauty dollars in November, NPD Group reports.

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