Olay is clamoring for younger women to be as enamored with its products as women 35 and over. So it is aiming to sweeten the appeal of its cleansing business — the foundation of good skin care,...
marketing-trends
marketing-trends
November 5, 2010
Carrie Underwood: Olay's Secret Weapon
Carrie Underwood ads are "all about reaching women like her, ages 25 to 35."
marketing-trends/news
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