WWD.com/beauty-industry-news/marketing-trends/npd-report-shows-decline-in-makeup-usage-3223228

marketing-trends

August 18, 2010

NPD Report Shows Decline in Makeup Usage

Makeup usage by women 18- to 64-years old has declined by 5 percent compared to levels seen in 2008.

By Matthew W. Evans

marketing-trends/news

Makeup usage by women 18 to 64 years old has declined by 5 percent compared with levels seen in 2008, according to an NPD Group Inc. survey completed in the spring and released Tuesday.

Karen...

NPD Report Shows Decline in Makeup Usage

Makeup usage by women 18- to 64-years old has declined by 5 percent compared to levels seen in 2008.

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