WWD.com/beauty-industry-news/marketing-trends/new-jurlique-ceo-repositions-brand-3550763

marketing-trends

March 11, 2011

New Jurlique President Repositions Brand

Company is fine-tuning marketing to emphasize it is an advanced skin care brand with the requisite results and technology.

By Rachel Brown

marketing-trends/news

When Sephora USA ramped up its natural skin care assortment some four years ago, then vice president and general merchandise manager Mary Beth Peterson came across Jurlique and thought the brand’s...

New Jurlique President Repositions Brand

Company is fine-tuning marketing to emphasize it is an advanced skin care brand with the requisite results and technology.

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