For Nars, social media isn’t always about the conversion rate — it can be used to focus just on awareness of the brand.
That was the message of Heather Park, director of digital...
marketing-trends
marketing-trends
February 14, 2013
Nars' Warhol Campaign Generated Over 151M Earned Impressions
The campaign, which didn’t involve any monetary investment by the beauty brand, was focused solely on creating awareness of the brand.
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