WWD.com/beauty-industry-news/marketing-trends/nars-warhol-campaign-generated-over-151-mn-earned-impressions-6753040

marketing-trends

February 14, 2013

Nars' Warhol Campaign Generated Over 151M Earned Impressions

The campaign, which didn’t involve any monetary investment by the beauty brand, was focused solely on creating awareness of the brand.

By Vicki M. Young

marketing-trends/news

For Nars, social media isn’t always about the conversion rate — it can be used to focus just on awareness of the brand.

That was the message of Heather Park, director of digital...