Magazines: The New Brand Experience
Direct Effects: Whereas once the primary purpose of a magazine was to entertain and educate, today readers are looking for direct recommendations and guidance through the thicket of product launches.
Branding Beyond the Page: Magazine-branded items, from bed sheets to beauty products, are on the rise.
Hi, I’m Your Editor: Thanks to the immediacy of social media platforms, readers no longer view the editor as an all-powerful arbiter, but rather as someone who’s available anytime, anywhere for instant advice.
The Big But: Despite the new bells and whistles, success still depends on what’s inside the pages of a magazine. Readers desert those who forget that.