marketing-trends
marketing-trends

Look of the Moment: Half and Half

Call it a study in contrasts: The hippest hair look right now is the juxtaposition of Crayola-bright colors with natural tones.

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Rodarte

Photo By Kyle Ericksen

Appeared In
Special Issue
Beauty Inc issue 06/20/2014

Call it a study in contrasts: The hippest hair look right now is the juxtaposition of Crayola-bright colors with natural tones. The look, adopted by models and street- style stars alike, is poised to enter the mainstream, thanks to launches in both the salon and retail channels, like L’Oréal Professionnel Hairchalk, Garnier Color Styler and The Body Shop’s Hair Chalk. Look for it to extend even further as well: In July, the nail company Ciaté will introduce a six-shade line of mascara, LashLights, designed to add bold color to the tips of the eyelashes.

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