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WWD.com/beauty-industry-news/marketing-trends/highlights-from-cosmoprof-5834800

marketing-trends

March 29, 2012

Highlights From Cosmoprof and Beyond

There may have been a shortage of big marquee names, but product launches and brand-building activities were in full swing.

By Jennifer Weil and Cynthia Martens

with contributions from Pete Born

marketing-trends/news

BOLOGNA, Italy — This country is a beauty factory, and the brand development engine has been firing on all cylinders this year.

Here are the highlights, culled from...

Highlights From Cosmoprof and Beyond

There may have been a shortage of big marquee names, but product launches and brand-building activities were in full swing.

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