Fragrance App Launches

The Aramis and Designer Fragrances division of the Estée Lauder Cos. is trying something a little different in its quest to sell fragrances.

By Julie Naughton

with contributions from Brid Costello

marketing-trends/news

The Aramis and Designer Fragrances division of the Estée Lauder Cos. is trying something a little different in its quest to sell fragrances: a high-touch mobile application dubbed Ascent, which...

Fragrance App Launches

The Aramis and Designer Fragrances division of the Estée Lauder Cos. is trying something a little different in its quest to sell fragrances.

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