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marketing-trends

June 1, 2012

Estée Lauder's John Demsey on Embracing Aspiration

In order for beauty companies to lead tomorrow, their executives have to go where customers are leading them, he emphasized.

By Julie Naughton

marketing-trends/news

In order for companies to lead tomorrow, their executives have to embrace aspiration and go where customers are leading them, John Demsey emphasized.

“Our future relies on building...

Estée Lauder's John Demsey on Embracing Aspiration

In order for beauty companies to lead tomorrow, their executives have to go where customers are leading them, he emphasized.

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