WWD.com/beauty-industry-news/marketing-trends/cotys-michele-scannavini-on-the-rise-of-the-four-cs-7701125
marketing-trends
marketing-trends

Coty's Michele Scannavini on the Rise of the 'Four Cs'

The executive eloquently eulogized the long-held marketing principle of the four Ps — and outlined a new reality.

marketing-trends/news