WWD.com/beauty-industry-news/marketing-trends/cosmoprof-unveils-new-ad-campaign-6479587

marketing-trends

November 9, 2012

Cosmoprof Unveils New Ad Campaign

The campaign reflects a new branding strategy intended to highlight the fair’s international appeal, as well as its professionalism and innovation.

By Cynthia Martens

marketing-trends/news

MILAN — Cosmoprof is launching a new advertising campaign created with the Leo Burnett agency, which will develop all communication for Cosmoprof’s Bologna, Las Vegas and...

Cosmoprof Unveils New Ad Campaign

The campaign reflects a new branding strategy intended to highlight the fair’s international appeal, as well as its professionalism and innovation.

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