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marketing-trends

November 30, 2012

Consumer Insights Critical at P&G

The company’s dialogue with women — and men — has shaped product launches, marketing campaigns, packaging, fixturing and even product placement on shelves.

By Faye Brookman

marketing-trends/news

The Procter & Gamble Co. first realized the power of consumer insights when it introduced Ivory bar soap in the late 1800s. The company was inundated with letters from consumers asking where they...

Consumer Insights Critical at P&G

The company’s dialogue with women — and men — has shaped product launches, marketing campaigns, packaging, fixturing and even product placement on shelves.

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