WWD.com/beauty-industry-news/marketing-trends/consumer-insights-critical-at-pg-6511571
marketing-trends
marketing-trends

Consumer Insights Critical at P&G

The company’s dialogue with women — and men — has shaped product launches, marketing campaigns, packaging, fixturing and even product placement on shelves.

marketing-trends/news

Archive subscription required

This article is for WWD.com subscribers

Please log in or subscribe to WWD to continue reading

Subscribe Now