In recent years, the emergence of a whole new demographic of Chinese consumer has been making a significant splash int eh grooming category–and is becoming a driving force behind a multibillion...
June 15, 2012
Clean Cut: Men in China Turn to Personal Grooming
The metrosexual is alive and well in China, where a new generation of men are turning to personal grooming to give them an edge, be it for work or pleasure.
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