Clean Cut: Men in China Turn to Personal Grooming

The metrosexual is alive and well in China, where a new generation of men are turning to personal grooming to give them an edge, be it for work or pleasure.

By Casey Hall

marketing-trends/news

In recent years, the emergence of a whole new demographic of Chinese consumer has been making a significant splash int eh grooming category–and is becoming a driving force behind a multibillion...

Clean Cut: Men in China Turn to Personal Grooming

The metrosexual is alive and well in China, where a new generation of men are turning to personal grooming to give them an edge, be it for work or pleasure.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.