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marketing-trends

January 19, 2011

Beiersdorf's Newest Wrinkle: Pearlfinder

The Hamburg-based company has created an online platform to encourage inventors, scientists and packaging experts to contribute to product R&D.

By Susan Stone

marketing-trends/news

Beiersdorf is diving for pearls into the Internet ocean.

The Hamburg-based maker of Nivea, Eucerin and La Prairie has created an online platform called Pearlfinder to encourage inventors,...

Beiersdorf's Newest Wrinkle: Pearlfinder

The Hamburg-based company has created an online platform to encourage inventors, scientists and packaging experts to contribute to product R&D.

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