Beiersdorf is diving for pearls into the Internet ocean.
The Hamburg-based maker of Nivea, Eucerin and La Prairie has created an online platform called Pearlfinder to encourage inventors,...
marketing-trends
marketing-trends
January 19, 2011
Beiersdorf's Newest Wrinkle: Pearlfinder
The Hamburg-based company has created an online platform to encourage inventors, scientists and packaging experts to contribute to product R&D.
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