L’Oréal Paris Signs Actress Elizabeth Banks

L'Oreal Paris has signed actress Elizabeth Banks as its latest spokesperson.

Elizabeth Banks

Elizabeth Banks

Photo By Jon Furniss/WireImage

L’Oréal Paris has signed actress Elizabeth Banks as its latest spokesperson.

Banks will begin appearing in TV and print ads for the cosmetics giant beginning in February. The multiyear deal is estimated to be worth about $1 million a year, according to industry sources.

Banks appeared in three movies this year, “W.”, “Zach and Miri Make a Porno” and “Role Models.”

In a statement, Banks said, “What impresses me most about L’Oréal is the company’s commitment to empowering women. L’Oréal wants women everywhere to not only take charge of their beauty, but to also take control of their health and well being.”

Karen T. Fondu, president of the L’Oréal Paris division of L’Oréal USA, also commented on the new deal. “Elizabeth’s talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience,” said Fondu.

Banks joins other L’Oréal Paris spokeswomen Beyoncé Knowles, Diane Keaton and Eva Longoria Parker.
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false